Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Episodes
46 episodes
Ep - 46 Don't Rush the Recipe: Projo*’s Journey to National Distribution
🔔 Subscribe to this channel for exclusive content and updates!The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target.------------------In this episode of Recipe to ...
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Season 4
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Episode 11
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38:10
Ep 45 - Why Hiring a Broker Is Often a Mistake for Early Stage Brands
🔔 Subscribe to this channel for exclusive content and updates!Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee.------------------In this episode of Rec...
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Season 4
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Episode 10
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55:41
Ep 44 - The Ex-Frito-Lay Executive Who Cracked the Code on Smoked Snacks
🔔 Subscribe to this channel for exclusive content and updates!Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.------------------In this episode of Recipe to Revenue, host Leah Messina talks with...
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Season 4
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Episode 9
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41:33
Ep 43 - From Backpacking Bali to 17,000 Farmers: The Insane Scale of Big Tree Farms
🔔 Subscribe to this channel for exclusive content and updates!To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.------------------In this episode of Recipe to Revenue, host ...
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Season 4
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Episode 8
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36:49
Ep 42 - Beyond the Grocery Store: Why our Food System is 20 Years from Collapse
🔔 Subscribe to this channel for exclusive content and updates!The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.------------------In this episode of Reci...
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Season 4
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Episode 7
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34:46
Ep 41 - The M&A Playbook: How to Build a Food Startup That Corporations Want to Buy
🔔 Subscribe to this channel for exclusive content and updates!Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.------------------In this episode of Recipe to Revenue, host Lea...
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Season 4
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Episode 6
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48:24
Ep 40 - Why Fable Fish Said No to Private Label (and Bet on Brand)
🔔 Subscribe to this channel for exclusive content and updates!Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out.------------------In this episode of Recipe to Revenue, ho...
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Season 4
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Episode 5
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41:46
Ep 39 - How to Build Predictable Revenue Without Adding Headcount
🔔 Subscribe to this channel for exclusive content and updates!Most companies think they have a sales problem. In reality, they have an alignment problem.------------------In this episode of Recipe to Revenue, host Leah Messina t...
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Season 4
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Episode 4
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44:08
Ep 38 - How Atomo Is Disrupting the $450B Coffee Market
🔔 Subscribe to this channel for exclusive content and updates!The coffee industry is massive — but it’s also structurally broken.------------------In this episode of Recipe to Revenue, host Leah Messina sits down with Andy Kleit...
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Season 4
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Episode 3
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46:03
Ep 37 - How Wildcat Brothers Built a Rum Brand Around Louisiana Culture
🔔 Subscribe to this channel for exclusive content and updates!What happens when someone with no distilling background buys a failing rum distillery and rebuilds it into a Louisiana cultural staple?------------------In this episo...
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Season 4
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Episode 2
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45:48
Ep 36 - From Self-Manufacturing to Sprouts – Building a First-Time CPG Brand with Fermenteria
🔔 Subscribe to this channel for exclusive content and updates!Most people think water kefir is just another kombucha. It’s not even close. And for Fermenteria founder Jade Chang Sheppard, that misunderstanding became the opportunity to b...
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Season 4
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Episode 1
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38:56
Ep 35 - What the Best Teams in Produce and CPG Get Right
🔔 Subscribe to this channel for exclusive content and updates!What separates the best-performing teams from the rest, especially in fast-moving and ultra-competitive industries like produce, grocery retail, and CPG?------------------...
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49:11
Ep 34 - The Secret to Scaling a Premium Wholesale Business
🔔 Subscribe to this channel for exclusive content and updates!When every dessert you make is handcrafted from scratch, how do you scale that into a national brand trusted by airlines, cruise lines, hotels, and distributors?----------...
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38:41
Ep 33 - The Mom Who Said “No” to Processed Nutrition and Built a Movement
🔔 Subscribe to this channel for exclusive content and updates!When Autumn Cullen discovered her daughter's tube feeding formula was 55% sugar, she didn't simply accept this reality. Instead, she revolutionized an entire industry. After b...
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Season 3
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Episode 33
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45:40
Ep 32 - What Beverage Investors Look for in Entrepreneurs and Their Brands
🔔 Subscribe to this channel for exclusive content and updates!Securing investment is just the beginning, and finding the right capital partners can make or break your beverage brand. Joseph Messina, Managing Partner of Intercontinental ...
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35:12
Ep 31 - Why $20K Product Development Is the Cheapest Part of Food Startups
🔔 Subscribe to this channel for exclusive content and updates!Think $10-20K sounds expensive? It's actually the cheapest part of launching a food brand. KJ Burrington, Vice President of Technical Development at the American Dairy Produc...
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43:09
Ep 30 - M&A Expert Shares How Data Drives Success in Beverage Industry Deals
🔔 Subscribe to this channel for exclusive content and updates!In today’s beverage industry, under unprecedented pressure, strategic M&A decisions require more than experience. They demand data-driven precision. Pat DeLong, founder o...
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Season 3
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Episode 30
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36:59
Ep 29 - How a Sustainable Distillery Went from Farm Fields to Global Luxury
🔔 Subscribe to this channel for exclusive content and updates!When retail shelves didn’t fit their premium pricing model, this Canadian farm distillery made a radical decision: abandon local distribution and target international luxury m...
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Season 3
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Episode 29
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41:16
Ep 28 - Former Fortune 500 Executive Shares Culture's Impact on Brand Success
🔔 Subscribe to this channel for exclusive content and updates!Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging...
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Season 3
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Episode 28
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47:40
Ep 27 - 20-Year Expert Shares the Blueprint for Beverage Brand Success
🔔 Subscribe to this channel for exclusive content and updates!What are the two biggest mistakes that kill beverage brand growth potential? A.T. Howe, beverage industry veteran with 20+ years at companies like Diageo and PepsiCo, answers ...
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Season 3
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Episode 27
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52:25
Ep 26 - How Coffee Dust Went from Farmers Markets to Amazon Bestseller
🔔 Subscribe to this channel for exclusive content and updates!Are you an aspiring food or beverage entrepreneur wondering how to scale from local farmers markets to national distribution? In this episode of "Recipe to Revenue," Christy C...
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Season 3
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Episode 26
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40:39
Ep 25 - Post-Purchase Customer Experience Revolution
🔔 Subscribe to this channel for exclusive content and updates!Are you losing 50% of your subscription customers within 90 days? Or struggling with low repeat purchase rates in retail? In this episode of "Recipe to Revenue," Ken Rapp, CEO...
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Season 3
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Episode 25
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47:24
Ep 24 - Why Direct-to-Consumer Beats Retail
🔔 Subscribe to this channel for exclusive content and updates!Are you losing out on customer data because of big retailers? Spoiler – the answer is likely ‘yes!’ Tune into our ‘Part 2’ episode with Blandine Jean Paul, who explain...
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Season 3
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Episode 24
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1:05:55
Ep 23 - Paper Bottle Innovation: How to Scale Your CPG Brand
🔔 Subscribe to this channel for exclusive content and updates!Are you ready to revolutionize your CPG brand with cutting-edge innovation? Meet Daniel Lauri, Executive Partner at Pilot Lite, who's transforming the industry with groundbrea...
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Season 2
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Episode 23
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42:36
Ep 22 - Why 70% of Honey is Fake: Pass the Honey's Regenerative Solution
🔔 Subscribe to this channel for exclusive content and updates!Are you shocked that 70% of liquid honey in stores is actually fake? Learn how Douglas Raggio discovered this disturbing truth and built Pass the Honey, a revolutionary honey...
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Season 2
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Episode 22
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40:05