Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 28 - Former Fortune 500 Executive Shares Culture's Impact on Brand Success
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Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging indicator" and the integral model that shows leaders exactly where to focus instead for measurable brand performance results.
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In this episode of "Recipe to Revenue," Karl shares his journey from academia to Fortune 500 companies and the systematic approach to aligning culture with brand proposition for increased brand equity.
Watch to learn more about:
🎯 Why organizational culture is a lagging indicator and the three areas to focus on instead
📈 The integral model for understanding how employee mindset, leadership behavior, and systems create culture
💡 How companies like Polaris, Mars, and UPS align culture with their brand differentiation
🔄 The "say-do ratio" leadership concept that determines culture change success
âš¡ Simple tactics like "safety moments" that reinforce company values in remote and in-person settings
🚀 How to identify informal influencers in your organization beyond the org chart
Whether you're a business leader struggling with culture change or looking to strengthen the connection between your internal culture and external brand, this episode offers practical frameworks based on proven Fortune 500 experience and academic research.
Explore more about Sage Consulting:
🔗 LinkedIn: https://www.linkedin.com/company/sage-business-transformation
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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