Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 37 - How Wildcat Brothers Built a Rum Brand Around Louisiana Culture
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What happens when someone with no distilling background buys a failing rum distillery and rebuilds it into a Louisiana cultural staple?
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In this episode of Recipe to Revenue, host Leah Messina talks with Doug Miller of Wildcat Brothers Distilling about how he transformed a struggling operation into a craft rum brand rooted deeply in local agriculture, Cajun and Creole heritage, and true Louisiana terroir.
Listen to learn:
🥃 Why Wildcat Brothers uses raw Louisiana sugar instead of molasses
🌾 How Louisiana terroir shapes the flavor, aroma, and identity of their rum
🧪 What open-air fermentation brings to the spirit (and why it’s so hard to control)
🔥 How Doug rebuilt a failing distillery with zero industry experience
🛢️ The art of aging rum in bourbon barrels and local woods like hickory and persimmon
📉 Why “go smaller to grow bigger” became their guiding business philosophy
📈 How private label projects and small-batch innovation fuel sustainable growth
🏪 The reality of OND season — and how they built year-round revenue to survive it
🤝 Why mentorship and community matter so much in the craft spirits world
Whether you’re building a CPG brand, entering the craft beverage space, or scaling a heritage-driven business, Doug’s story offers a powerful blueprint for growing with authenticity and purpose.
Learn more about Wildcat Brothers Distilling:
🌐 Website: https://wildcatbrothers.com/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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