Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 33 - The Mom Who Said “No” to Processed Nutrition and Built a Movement
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When Autumn Cullen discovered her daughter's tube feeding formula was 55% sugar, she didn't simply accept this reality. Instead, she revolutionized an entire industry. After being fired by her doctor for refusing to accept processed formulas, she founded Whole Story Meals, the only real food nutrition company covered by insurance for tube-fed patients.
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In this powerful episode of Recipe to Revenue, Autumn Cullen, CEO of Whole Story Meals, shares how she went from stay-at-home mom of five to building a category-defining health company. What began as a mother’s fight to save her child’s life has become a movement changing how hospitals, dietitians, and insurance providers think about medical nutrition.
Listen to learn more about:
🚀 How a backpacking trip sparked a medical nutrition revolution
🎯 Why hospital formulas are 55% sugar (and how to fight the system)
💡 The strategy that got insurance companies to cover real food
📊 How patients are reversing chronic kidney disease in just 2 weeks
🔍 Building a national company with zero business experience
💰 From $0 investment to distribution across multiple states
🏥 Breaking hospital contracts to get patients real nutrition
👥 Why she hired other special needs moms to build her team
Whether you’re a parent, entrepreneur, or healthcare professional, this episode is a masterclass in resilience, innovation, and impact.
Explore more about Whole Story Meals:
🌐 Website: https://www.wholestorymeals.com/
🔗 Facebook: https://www.facebook.com/wholestorymeals#
📸 Instagram: https://www.instagram.com/wholestorymeals/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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