Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 39 - How to Build Predictable Revenue Without Adding Headcount
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Most companies think they have a sales problem. In reality, they have an alignment problem.
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In this episode of Recipe to Revenue, host Leah Messina talks with DeAnn Petersson, founder of Sunburst Sales Innovation, about how companies can build predictable revenue without adding headcount by fixing what’s broken between sales, marketing, leadership, and operations.
Listen to learn:
📈 Why most sales challenges are actually alignment issues
🧠 How to move from instinct-driven growth to intentional, repeatable execution
🤝 Why sales needs a seat at the strategy table
💰 How compensation plans often work against growth initiatives
🧩 What true sales and marketing alignment looks like in practice
📊 How companies can grow up to 32% without increasing spend or headcount
🏗️ How to build scalable revenue systems without killing speed or hustle
Whether you’re a founder, sales leader, or operator trying to scale responsibly, this episode offers a clear framework for creating growth that’s predictable, sustainable, and aligned.
Learn more about Sunburst Sales Innovation:
🌐 http://sunburstsi.com
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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