Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 22 - Why 70% of Honey is Fake: Pass the Honey's Regenerative Solution
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Are you shocked that 70% of liquid honey in stores is actually fake? Learn how Douglas Raggio discovered this disturbing truth and built Pass the Honey, a revolutionary honeycomb company that's transforming the industry through regenerative beekeeping practices.
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In this eye-opening episode of "Recipe to Revenue," Douglas Raggio shares how a Netflix documentary about honey fraud sparked his mission to bring authentic honeycomb back to consumers. From developing groundbreaking regenerative apiculture standards with UC Davis to building a global supply chain with Turkish beekeepers, discover how Pass the Honey is disrupting the $40B honey industry.
Listen to learn more about:
🍯 Why liquid honey can't be trusted and how honeycomb solves the fraud problem
🐝 Creating America's first regenerative beekeeping standards
🌍 Building an international supply chain from Turkey to U.S. retailers
🏪 The journey from zero to national distribution at Kroger, Safeway
🎓 Launching a groundbreaking honey education program
💡 The pivotal realization that changed everything
Whether you're interested in sustainable food systems, entrepreneurship, or just love honey, this episode reveals the untold story of how one founder is saving both bees AND beekeepers while building a successful business.
Explore more about Pass the Honey:
🌐 Website: https://freshhoneycomb.com/
🔗 Find them in stores: Kroger, Safeway, Albertsons, and more
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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