Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 36 - From Self-Manufacturing to Sprouts – Building a First-Time CPG Brand with Fermenteria
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Most people think water kefir is just another kombucha. It’s not even close. And for Fermenteria founder Jade Chang Sheppard, that misunderstanding became the opportunity to build an entirely new functional beverage category.
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In this episode of Recipe to Revenue, host Leah Messina talks with Jade about how Fermenteria went from a small taproom to a fully self-manufacturing fermentation brewery producing a zero-sugar, multi-strain probiotic beverage unlike anything else in CPG. Jade reveals why water kefir requires scientific rigor, why no co-packer can make it correctly, and how vertical integration and rapid innovation have become Fermenteria’s biggest strategic advantages.
Listen to learn:
🥤 What water kefir actually is — and why it’s not kombucha
🔬 Why Fermenteria built its own brewery, lab, and 45-barrel system
⚙️ How self-manufacturing protects culture integrity and product quality
🚀 How Fermenteria iterates faster than big beverage brands
🧪 Why a microbiologist is essential to producing real water kefir
🏪 How retail partners respond to a totally new category
💡 How innovation and education drive consumer adoption
👥 The founder mindset behind building something that didn’t yet exist
Whether you’re a CPG founder, a functional beverage innovator, or simply curious about what it takes to build a category from scratch, this conversation pulls back the curtain on the science, discipline, and creativity behind Fermenteria.
Explore more about Fermenteria:
🌐Website: https://fermenteria.com/
🔗 LinkedIn: https://www.linkedin.com/company/fermenteria/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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