Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 41 - The M&A Playbook: How to Build a Food Startup That Corporations Want to Buy
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Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.
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In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to position your startup as a "must-have" asset rather than a risky bet.
Listen to learn:
🏠 Why acquirers prefer "fixer-uppers" with good bones over "fully renovated.”
🍔 Why speed to market is now the #1 driver for acquisitions.
🤝 A masterclass in negotiating partnerships that build trust and lead to deals.
🌍 What Asian and Global markets are looking for in US-based food tech.
🧠 How to identify if your technology solves a specific "hub and spoke" problem for a global strategist.
💊 How the "share of stomach" shift is changing how investors value food companies.
Whether you’re a founder building for an exit or a corporate leader looking to innovate, Auroni opens the playbook on how deals actually get done in the food industry.
Learn more about CJ Foods:
🌐 https://www.cj.co.kr/en/index
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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