Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 42 - Beyond the Grocery Store: Why our Food System is 20 Years from Collapse
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The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.
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In this episode of Recipe to Revenue, host Leah Messina talks with AJ Richards, founder of From the Farm, about why our centralized food supply chain is brittle, how "greenwashing" has destroyed trust in organic labels, and the decentralized "Airbnb model" he is building to fix it.
Listen to learn:
🚂 Why reversing food system collapse takes 20 years minimum
🥩 How a hub-and-spoke model returns 100% of revenue to ranchers
🛑 Why legacy farmers are abandoning "Certified Organic" labels
📦 How to monetize logistics without charging a commission
🏭 Why government slaughterhouse grants failed without marketing
📉 The direct link between cheap food and rising healthcare costs
Whether you’re in AgTech, supply chain operations, or just care about where your food comes from, AJ offers a sobering look at the fragility of our system—and the infrastructure required to save it.
Learn more about From the Farm:
🌐 https://fromthefarm.org/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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