Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 31 - Why $20K Product Development Is the Cheapest Part of Food Startups
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Think $10-20K sounds expensive? It's actually the cheapest part of launching a food brand. KJ Burrington, Vice President of Technical Development at the American Dairy Products Institute, delivers crucial insight about real costs entrepreneurs face, technical expertise requirements, and manufacturing pitfalls that determine whether startups succeed or join the high failure rate of brands that never make it to market.
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In this episode of "Recipe to Revenue," KJ shares her extensive hands-on experience helping food entrepreneurs navigate product formulation, co-packer selection, and scaling challenges from her work at the Center for Dairy Research and ADPI.
Watch to learn more about:
💰 Why $10-20K product development is actually the least expensive part of launching
🏭 What a $50K co-packer trial actually gets you (and why it's necessary)
📊 The reality of food startup failure rates and how to avoid common mistakes
👥 Why technical expertise is non-negotiable even if you can only afford part-time help
💸 Hidden costs that blindside entrepreneurs including ingredient shortages and price volatility
💡 How Goodsport created an innovative sports drink using milk
🎯 What you must prepare before approaching any co-packer
📋 Grant funding opportunities through industry programs most entrepreneurs miss
Whether you're developing a protein beverage, dairy-based product, or any food or beverage innovation, this episode provides essential technical foundation knowledge and realistic cost expectations from an expert who's seen both successes and failures firsthand.
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Explore more about the American Dairy Products Institute:
🌐Website: https://adpi.org/
🔗 LinkedIn: https://www.linkedin.com/company/american-dairy-products-institute/
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