Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 24 - Why Direct-to-Consumer Beats Retail
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Are you losing out on customer data because of big retailers? Spoiler – the answer is likely ‘yes!’
Tune into our ‘Part 2’ episode with Blandine Jean Paul, who explains why direct-to-consumer strategies are the only way CPG brands can survive, and why industry giants like Dole are filing for bankruptcy by ignoring this critical shift.
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In this special edition of “Recipe to Revenue,” Blandine shares insights from her extensive career working with global brands like Heineken and Hasbro, plus her unique experience in one of the most restrictive advertising environments.
Listen to learn more about:
🛒 Why Walmart, Target, and CVS know your customers better than you do
🚀 How direct-to-consumer beats retail (and real examples as proof)
📱 Tactics that have proven effective at building lasting customer relationships
⚡ Why 3-year product development cycles are killing major brands
🎯 How to spot trends before your competitors (and before retailers do)
💰 The loyalty program strategies that make CVS crush Walgreens
Whether you’re a CPG brand ready to expand your sales channels or an entrepreneur building direct customer relationships from scratch, this episode is for you!
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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