Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 43 - From Backpacking Bali to 17,000 Farmers: The Insane Scale of Big Tree Farms
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To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.
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In this episode of Recipe to Revenue, host Leah Messina talks with Ben Ripple, co-founder of Big Tree Farms, about how he went from a backpacker in Bali to managing a vertically integrated supply chain of over 17,000 farmers across the Indonesian archipelago.
Listen to learn:
🌴 Why the non-profit model failed to save traditional crops
📈 How "market-driven conservation" scales impact faster than charity
🔗 How to manage 17,000 farmers without a single middleman
📱 The reality of digitizing thousands of remote, paper-based farms
🥥 How they turned "Nira" nectar from a local ingredient to a global staple
🌋 The logistical insanity of sourcing from the "Ring of Fire"
📉 Why "everybody fails some of the time" is the only way to grow
Whether you’re interested in social enterprise, supply chain logistics, or international business, Ben shares the blueprint for building a brand that is both profitable and regenerative.
Learn more about Big Tree Farms:
🌐 https://bigtreefarms.com/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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