Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 60 - How to Get a Snack Brand Into Retail (Without a Broker)
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After studying architecture and working in his family’s firm designing natural food grocery stores, Jake Bagnall felt an itch for more creative freedom. What started as a passion project baking with the ancient grain einkorn quickly evolved into Clean Dough Co., a fast-growing, better-for-you cookie brand.
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In Episode 60 of Recipe to Revenue, host Leah Messina talks with Jake Bagnall, founder of Clean Dough Co. Jake shares his journey from architecture to food entrepreneurship, explaining the mechanics of launching a CPG brand from scratch. He explores the unique health benefits of baking with einkorn and shares how he successfully scaled his brand from local farmers markets to independent retail shelves—all without relying on a traditional broker.
Listen to learn:
🌾 Why using einkorn, an ancient grain, creates a more digestible and fiber-rich cookie
🛠️ The transition from an architecture career to launching a bootstrapped CPG food brand
🤝 How to leverage direct relationship-building and platforms like Faire and Air Goods to land retail accounts
📈 Why "slow and sustainable" growth often beats the pressure to go viral overnight
🍪 The food science behind creating an indulgent, healthy cookie without artificial binders or sugars
Whether you are formulating a new snack product or looking for scrappy ways to grow your retail distribution, Jake breaks down the exact plays needed to build a purpose-driven and predictable revenue engine.
Learn more about Clean Dough Co.:
🌐 https://www.cleandoughco.com/
🚀 Learn More About Our Sponsors:
Sinuate Media: https://sinuatemedia.com/
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