Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 21 - Brand Authenticity: Why Most Marketing Campaigns Fail with Consumers
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Are your marketing campaigns missing the mark with consumers? Join Leah Messina as she interviews brand marketing expert Blandine Jean-Paul, who reveals why authenticity is the cornerstone of successful brand development and why so many marketing campaigns fail to connect.
In this eye-opening episode of "Recipe to Revenue," Blandine shares insights from her extensive career working with global brands like Red Stripe, Heineken, and Diageo, explaining how consumer perception shapes brand success and why consistency is non-negotiable in brand development.
Listen to discover:
🔍 Why consumer research should drive your marketing strategy
🎯 The power of micro-influencers versus celebrity endorsements
📊 How to create authentic brand positioning that resonates with consumers
⚠️ Cautionary tales from major brands who failed by changing their core identity
💡 Strategic approaches to developing brand loyalty in today's competitive market
Whether you're building a startup brand or managing an established one, this episode provides actionable insights on creating authentic connections with consumers and avoiding the costly marketing mistakes that cause most campaigns to fail.
Explore more about B Dynamic Marketing:
🌐 Website: www.bdynamicmarketing.com
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🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/