
Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 20 - The $120 Bottle Journey: Premium California Agave Spirits
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Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with unique production techniques and a deep connection to the state's Chicano heritage.
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In this captivating episode of "Recipe to Revenue," Gian reveals his journey from concept to creating a $120 bottle that sells out within weeks. Learn how his wine background, passion for California's terroir, and innovative approach to native US agave varieties created a new American spirits category.
What You'll Learn:
🌵 How California agave differs from Mexican Blue Weber and creates unique flavor profiles
🔥 The mezcal-style earthen pit roasting and natural fermentation techniques
💰 Building a premium spirits brand with integrity and cultural relevance
🌱 Creating demand in an entirely new spirits category
🏆 How quality and authenticity earned gold medals and built a loyal following
Whether you're passionate about craft spirits, agricultural innovation, or entrepreneurship, this episode shows how dedication to quality and cultural integrity can transform a passion project into a thriving premium spirits brand that celebrates California's unique identity.
Explore more about Jano Spirits:
🌐 Website: https://www.janospirits.com/
🔗 Instagram: @janospirits
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: www.inbevcapital.com
Sinuate Media: www.sinuatemedia.com
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