Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 16 - Inside Mala Mia’s Mezcal Growth Mission — And Why It’s Working
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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.
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In this strategic episode of "Recipe to Revenue," discover how Devin navigated the challenging spirits industry with a methodical six-phase approach that took Mala Mia from concept to double gold award winner at the San Francisco World Spirits Competition.
Listen to learn more about:
🥃 The crucial difference between a spirits "project" and a sustainable business
🌵 How to position multiple agave expressions to appeal to different market segments
⚖️ Pricing strategy adjustments that can dramatically improve product movement
🔄 Managing seasonal fluctuations in the mezcal category
📊 Building relationships with distributors and retailers that drive mutual success
Whether you're a spirits entrepreneur looking to break into the industry or a brand owner struggling with distribution challenges, this episode reveals the hard-earned insights from someone who's successfully navigated the complex three-tier alcohol system.
Devin shares his "Recipe to Revenue" - a strategic framework for spirits brand development that emphasizes listening to the market, being willing to adjust, and understanding that the ultimate question is: "If I buy it from you, will they buy it from me?"
Explore more about Mala Mia:
🌐 Website: https://www.malamiamezcal.com/
🔗 Social Media: @malamiamezcal
#recipetorevenue #craftspirits #mezcalbrand #spiritsdistribution #premiumspirits #agavespirits #oaxaca #alcoholbusiness #brandbuilding #spiritsindustry #productdevelopment #luxuryspirits #cpgstrategy #beverageindustry #mezcalvarieties #doublegolaward
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/