Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 12 - The Monk Fruit Solution: 240x Sweeter Than Sugar with Malcolm Greenberg
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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.
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In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extract—an ingredient 240× sweeter than sugar—is transforming everything from protein powders to pet treats while maintaining a completely natural profile.
Listen to learn more about:
🌱 The journey of monk fruit from remote Chinese mountains to global markets
🧪 How manufacturers are using monk fruit to create zero-sugar products
🌿 The science behind this powerful natural sweetener
🌎 Behind-the-scenes of monk fruit cultivation and harvesting
💼 Building successful B2B relationships in the ingredients industry
Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.
Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.
Explore more about Adallen Nutrition:
🌐 Website: https://adallen-nutrition.com
🔗 Social Media: Connect with Malcolm “The Monkfruit Guy” on LinkedIn
#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy
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Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/